L to R: Paul Morrisroe, Senior Account Executive; Eric Brackmann, Senior Director of Commerce Media; John Reiss, Senior Account Executive; Nate Young, Senior Account Executive Koddi’s retail media experts are back from Groceryshop 2022, with lots of new insights to share. Over 4,000 of grocery’s top brands and executives converged at Mandalay Bay in Las Vegas to discuss consumer...
Retail media is a means of digital advertising in which you market to consumers near the point of sale. It implements ethically-sourced, first-party data to streamline consumer comparison between brands or purchase options – boosting incremental revenue for digital marketplace operators and improving the user experience for shoppers. If you’re preparing to implement your own retail media program, there are...
The decline of third-party tracking is not new; it's been well documented over the last several years. At this point, the digital media industry has fully realized that consumers and governments will no longer tolerate the tracking technologies and strategies that were once standard media industry practices. According to some, the death of third-party tracking means the beginning of the...